Eight AI specialties working together to create, manage, and improve your Facebook and Instagram ads. All from one simple dashboard.
You run the business. Your AI team handles the advertising.
Advertising on
Also connects to Shopify and Google Tag Manager to measure results, and Stripe for your subscription. What each connection does →
Your own Meta ad account
MAIRO connects to your real Meta ad account. Your campaigns run there, and you can see every one in Meta Ads Manager.
You approve launches
Nothing goes live until you press Launch, with the budget shown first. You choose how much MAIRO may do on its own.
You set the spending limits
Budget Guardian checks every change against your caps and never raises your total budget without you.
Ad spend is separate
Your subscription pays for MAIRO. Your ad budget goes straight from you to Meta — MAIRO never takes a cut of it.
Advice from your own data
Recommendations come from your campaign results and what you record, with the numbers shown. MAIRO doesn't guarantee sales or returns.
Each specialty handles one part of your advertising and hands its work to the next. Your approval is a step of its own, and Budget Guardian watches every one.
How your team works together
Swipe to follow the work →
Pick a specialty to see what it does for you.
Strategy Agent
The brain behind your advertising
Every campaign starts from what you want — more calls, bookings or sales — instead of guesswork.
Works when there's something to do: a plan to write, ads to make, a campaign to build.
Eight AI specialties of one AI system — not eight people, and not eight separate programs. Every line on your AI Team screen is something that really ran, and every recommendation shows the numbers it’s based on. MAIRO can’t promise sales or a particular return.
Click through the screens you'd use: your AI team, your results, recommendations waiting for you, your Performance Coach and your Daily Brief.
MAIRO
Your AI Team
Last reviewed today at 7:42 AM · 1 recommendation waiting for your approval
Strategy AgentCompleted
Wrote your plan around more estimate requests.
Audience AgentIdle
Works out who to reach when a plan or campaign is being made.
Creative AgentWaiting for you
A second version of “Spring Roof Check” is ready to review.
Campaign AgentMonitoring
2 campaigns running on Meta. Nothing needs fixing.
Optimization AgentCompleted
Looked for rising costs and tired ads — found none today.
Budget GuardianMonitoring
Spend is inside your $1,500 monthly limit.
Analytics AgentCompleted
Wrote this morning's Daily Brief.
Growth AdvisorIdle
Waiting for another week of results before suggesting more.
What each specialty is doing, and what's waiting for you. In your own account every line is something that really ran — and when there's nothing to do, it says so.
An invented example business. None of these figures is a real customer’s result.
A click isn’t a customer. MAIRO’s Performance Coach looks past the ad — at which leads were good, which booked and which paid — and when results slip, it shows you where, what might explain it, and what your AI team would do about it.
Follows every lead past the click
You mark which enquiries were good, which booked and which paid. Your AI team follows each one from the ad to the job.
Finds where customers slip away
Advertising, leads, qualified leads, bookings, customers, revenue — it shows the step where people drop out, and what might explain it.
Says what it knows — and what it doesn't
Every finding shows the figures behind it and what's missing. A possible reason is never presented as the cause.
Step through an example: a roofing company gets 25 leads, but only 4 turn out to be qualified.
An invented roofing company · the last two weeks
Illustrative exampleAdvertising
$600.00
Meta
Leads
25
MAIRO counted
Qualified leads
4
You marked19% of those you judged
Biggest dropBookings
2
You marked50% of qualified
Customers
1
You marked50% of bookings
Revenue
$9,400
You entered
Most leads aren't turning out to be good ones
Your ads are bringing enquiries, but most of the ones you've marked weren't right for your business. That's worth fixing before spending more.
Of the 21 leads you marked in the last two weeks, 4 were good ones (19%). 14 weren't a fit. 3 were spam.
Possible reasons only. The cause isn't confirmed.
Look through the leads you marked not a fit and note what they had in common, before changing any targeting.
Strong evidence in what it noticed. This shows what MAIRO measured. It can't prove why it happened. It counts only the leads you've marked; unmarked leads aren't assumed good or bad.
In MAIRO, approving a plan changes nothing on Meta. Any change to a campaign shows what will change and waits for its own approval.
Invented figures for an invented business, run through the same Performance Coach a real account uses. Not a real customer’s results.
Mairo handles the strategy, creative, targeting, and optimization — so you don’t have to.
Tell Mairo your goal
More sales, more leads, more bookings — just tell Mairo what you want.
Mairo builds your plan
A custom strategy, audience, budget and creative recommendations for your business — free.
Approve & activate
Review your free plan, make changes with Mairo, connect your account, and choose your subscription.
Mairo launches & optimizes
After payment and your final approval of the campaign, Mairo launches it and checks its results every day.
Free plan → edit plan → approve plan → connect ad account → choose subscription → pay → Mairo builds the campaign → your final approval → launch.
Ecommerce — example plan
ExamplePurchases counted by the Meta Pixel on your store.
See Example PlanTell Mairo about your business and get a personalized advertising strategy for free.
Your Mairo Advertising Plan
DemoAsk Mairo
Press Edit With Mairo to see Mairo change the plan.
Your free plan is strategy only. A Mairo subscription is required before a real campaign is created or launched.
Your free plan is strategy only.
A Mairo subscription is required before a real campaign is created or launched. Mairo shows you the strategy for free — you subscribe when you want Mairo to actually do it.
Business Health
Sample84 / 100
Your ads, creative, website, audience and budget, scored in one place so you can see what’s holding results back.
Business Health appears once a real campaign is running and there’s enough data to measure — Mairo never fills it with guesses.
Running ads well is six jobs that never stop. MAIRO’s AI team does each of them for your business, every day, in your own Meta ad account — and asks you before anything that matters.
Strategy and Audience Agents
A plan for your goal — who to reach, how much to spend and which campaign to run — written from your answers and your website. Free, before you subscribe.
Campaign and Creative Agents
Builds the campaign in your own Meta ad account with ad text and pictures, checks it before launch, and waits for your approval.
Analytics Agent
Reads your results every day and explains them in plain English. The Performance Coach follows leads to bookings and customers.
Optimization Agent and Growth Advisor
Says what to change and why, with the numbers behind it — and compares results two weeks later to see whether it helped.
Budget Guardian
Checks every proposed change against your limits. Spend Protection warns you — or, if you choose, pauses a campaign.
Your whole AI team
A Daily Brief, a weekly report and monthly results, with what Meta reports kept apart from what you confirmed.
The work, done every day by a coordinated AI system: one specialist reads your results, another proposes a change, the Budget Guardian checks it against your limits, and you decide. Your ad budget is separate and goes straight to Meta.
Every plan includes your AI team's planning, building, daily checks, recommendations and reports. Your plan is free to make — you only subscribe when you want MAIRO to build and run it.
Best for trying paid ads for the first time
$149.99/month
7-day free trial
MAIRO plans, builds and checks your Facebook and Instagram ads every day, and tells you what to change. Nothing changes without your yes.
Automation you can choose
Best for businesses advertising every month
$239.99/month
Everything in Starter — and if you switch on AI Assist, MAIRO handles routine fixes for you inside your limits, so you only decide the bigger calls.
Automation you can choose
Best for businesses that want ads and social media handled
$499.99/month
Everything in Growth, plus Full Autopilot for your ads and MAIRO Social Manager for your own Instagram and Facebook posts.
Automation you can choose
Prices in US dollars, billed monthly. Cancel any time; cancelling stops the next renewal.
A free advertising plan first
Goal, audience, budget and ad ideas for your business — change it with the AI assistant, then approve it.
Campaigns built in your Meta ad account
Facebook and Instagram campaigns, built switched off for your review. You can see every one in Meta Ads Manager.
Ad text and images
AI-written ad text with versions to choose from, AI images, or your own pictures, videos and past posts.
A check before anything launches
Every campaign is reviewed before launch, and you see the budget, audience, ads and costs before you approve it.
Daily checks and recommendations
Your AI team reads your results every day and explains what it would change, with the numbers behind it.
Spend Protection
Spending limits that warn you — or, if you choose, pause a campaign. It never raises a budget.
Reports in plain English
A Daily Brief, a weekly report and monthly results — what Meta reports kept apart from what you confirmed.
The Performance Coach
Follows leads past the click to bookings and customers, and says what's missing when it can't tell.
Manual
MAIRO recommends. You approve every change.
AI Assist
When you switch it on: pause ads that are losing money, test new creatives, make more of what is working, move budget between your campaigns. Never raises your total.
Full Autopilot
When you switch it on: everything in AI Assist, plus widen who sees your ads. Never raises your total.
Campaigns
Live or waiting at once. Archived campaigns don't count.
AI image credits
Each month. A standard picture uses 5 credits.
Creative requests
Each month, on the Creatives page: an ad idea with up to two pictures.
Daily Brief, weekly report, monthly results
Recommendations with the evidence, in your Approval Center
Every ad's results side by side
Creative-level figures in Analytics.
MAIRO Social Manager
Strategy, content calendar and posts for your own Instagram and Facebook — organic posts, not ads. Publishing needs Meta's approval of MAIRO's posting access.
Support
Increase your total budget
More money leaving your account than you agreed to. Always yours to decide.
Launch a new campaign
The moment spending starts. MAIRO builds campaigns paused and waits for you.
Spend above your ceiling
Your maximum is a maximum. Nothing MAIRO does may cross it.
Connect a new ad account
A new account, new permissions and a new place your money can go.
Running ads for clients? Sign up as a freelancer or agency →
MAIRO can't promise sales, leads or a particular return. It works from what you tell it and what your ad account reports back, and does the best it can with both.
The plain answers, before you sign up.
The same rules are in our Terms, and how to remove your data is on the data deletion page.
MAIRO manages advertising on Meta only. Everything else here measures your results or takes payment.
Meta (Facebook ads)
Fully supportedBuilds, launches, pauses and reads your campaigns in your own Meta ad account, with your approval.
Instagram ads
Fully supportedYour campaigns run on Instagram as well as Facebook, through the same Meta ad account.
Instagram and Facebook posting
Limited for nowScale's Social Manager plans and writes your organic posts and can publish the ones you approve.
Publishing needs Meta's approval of MAIRO's posting permissions. Until Meta grants it, you can plan and write posts, but MAIRO can't publish them for you.
Shopify
For tracking onlyCounts real orders from your store (a webhook you add in Shopify) and reads your public product list.
Not a Shopify app: MAIRO doesn't manage your store, products or checkout.
Google Tag Manager
For tracking onlySets up your Meta pixel and conversion tags: a ready-made container you import, or a direct connection.
Importing the ready-made container works for everyone. The one-click direct connection depends on Google's approval of MAIRO and may not be available on your account yet.
Stripe
For billing onlyTakes payment for your MAIRO subscription. MAIRO never sees your card.
Not used for your ad spend — Meta charges your ad account directly.
Google Ads, TikTok and other ad networks
Not supportedMAIRO manages advertising on Meta only.
Business setup, a website analysis and a personalized advertising plan — goal, audience, budget, creative ideas and campaign structure — which you can change with Mairo or by hand and approve. It's strategy only: a Mairo subscription is needed before Mairo builds or launches a real campaign.
No. Mairo asks plain questions about your business, writes the plan, and explains every recommendation in normal language. Advanced mode shows the full numbers when you want them.
You do, directly to Meta, from your own ad account at the budget you approve. Your Mairo subscription is a separate bill paid through Stripe and never includes ad spend. Mairo never holds your ad money.
Not unless you switch it on. Every campaign needs your approval before it can spend, with the budget shown first. In Manual, nothing changes without you. AI Assist (Growth and Scale) and Full Autopilot (Scale) are optional and only make the changes listed for them, inside the limits you set. Launching a campaign, raising your total budget, spending past your ceiling and connecting a new ad account always wait for you, on every plan.
Every plan includes the planning, building, daily checks, recommendations, Spend Protection and reports. Growth adds optional AI Assist, every ad's results side by side and up to 15 campaigns. Scale adds optional Full Autopilot, unlimited campaigns and MAIRO Social Manager for your own Instagram and Facebook posts.
Eight AI specialties of one AI system — Strategy, Audience, Creative, Campaign, Optimization, Budget Guardian, Analytics and Growth — each handling one part of your advertising and handing its work to the next. They're not people. They check your campaigns once a day and when you open MAIRO, and the AI Team screen shows exactly what each one did.
For many small businesses it can do the day-to-day work — planning, building, checking and reporting. It isn't a person, it doesn't guarantee results, and some situations (complex brands, regulated industries, large budgets) may still be worth an experienced advertiser. MAIRO says when it doesn't have enough data to judge.
Mairo manages advertising on Meta only — Facebook and Instagram, through your own Meta ad account. Shopify and Google Tag Manager are used to measure results, and Stripe takes payment for your subscription. Posting to your own Instagram and Facebook (Scale) needs Meta's approval of Mairo's posting access before it can publish.
Pause any campaign from Campaigns in Mairo — that always works, even without a subscription — or in Meta Ads Manager. Spend Protection can also pause a campaign for you if you set it to.
Mairo stops building, changing and launching campaigns. Campaigns already running stay in your Meta account and keep spending at the budgets you approved until you pause them, and pausing still works in Mairo. Your plan and settings are kept if you come back. Cancelling stops the next renewal; it doesn't refund the current month.
Press Disconnect on the Meta page in Mairo, or remove Mairo in Facebook → Settings & Privacy → Settings → Business Integrations. Disconnecting deletes Mairo's access straight away but doesn't pause campaigns already running — pause them first if you want them to stop.
The Starter plan starts with a 7-day free trial. Stripe takes your card at checkout and the first charge is after the trial. If that payment doesn't go through, Mairo pauses your campaigns and cancels the subscription — your plan stays saved. Growth and Scale don't have a trial; they're billed from the day you subscribe.
No one honestly can. Mairo works from what you tell it and what your ad account reports, shows the data behind every recommendation, and tells you when it doesn't have enough data yet.
Start with a free, personalized advertising plan. See exactly how your AI team would approach your advertising before you subscribe.